These results are based on multiple factors such as keyword relevance, domain authority, page authority, backlinks. Add the keywords that matter most for your business, and the tool will track your rankings daily. The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google. Links from BHS Links other websites to yours (called backlinks) are like votes of confidence that can lead to better rankings. So, you need to make sure they can understand what’s being shown. Add your target keywords, and the tool will provide recommendations for readability, originality, tone of voice, and SEO.

Links, also called backlinks, are references to your content on other websites. Every time another website mentions and points its readers to your content, you gain a backlink to your site. Add them to make sure your page doesn’t start appearing for irrelevant searches. That said, there’s a delicate balance to be had with ALT tag optimization.
Create a user-friendly URL
Organic search traffic refers to how many visits your site gets from organic (unpaid) search engine results. A robots.txt file tells search engines which of your pages they should and shouldn’t crawl, which helps search engines prioritize the most important pages. While meta descriptions don’t directly affect rankings, they can influence click-through rates. High-quality content is accurate, helpful, trustworthy, relevant, and user-friendly, which is exactly the type of content Google wants to reward. One way to determine intent is by reviewing the top-ranking pages for a keyword (also called doing a SERP analysis). The tool provides a list of “Broad Match” terms by default, which contain your starting keyword(s) and close variations.
Search engines are like a library, and to build their library, they need to crawl the web. Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index. Even though I do use variations of that keyword (like “writing a blog post”) in my content, my on-page SEO is pretty much 100% focused on my main keyword. Now that you’ve found a bunch of SEO marketing keywords, the next step is to use those keywords in your content. When it comes to keyword research for SEO, most people focus 100% on finding new keywords.
When you optimize a title tag with a target keyword, it gives the search engine more opportunities to discover your website and rank it higher. That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms.
- Although we never recommend using AI to generate entire pieces of content for you, it can be good for generating initial outlines and briefs.
- Tools that read webpages aloud can read alt text to help explain what images contain to those who cannot see them.
- KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in.
- Reviews and citations (references of a business’s address or a phone number online) highlight its authority, too.
- Generating around 53.3% of all website traffic, organic search has become a crucial part of online marketing.
What are long-tail keywords?

Not only does this generate a laundry list of keywords, but it’s SUPER fast. I just pop in a competing domain… and I get a list of thousands of keywords within seconds. The great thing about these tools is that the question keywords you get are long tail keywords.

When you’re searching for AI tools to use, it’s important to find tools that have the right features. The answer largely depends on what part of your SEO you want to use the tool for. By using them to create outlines, you can speed up your content creation process. That enables you to publish a greater number of quality pieces that can drive traffic to your site.. As you can see, we have 127,680 keywords with a combined monthly search volume of 4,972,400.

Ranking for even a small fraction of these terms could bring in a lot of traffic. The first step is to discover relevant keywords that have many variations with similar intent. The Core Web Vitals are metrics that Google uses to measure a website’s overall user experience. Image SEO refers to optimizing images to help them rank in more search results. You’ll get a list of search queries that you have URLs ranking for in positions 11 through 20. I saw that most of the content ranking for “SEO Audit” listed out non-technical steps.
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